{"id":649,"date":"2022-12-11T21:31:08","date_gmt":"2022-12-12T00:31:08","guid":{"rendered":"https:\/\/liviashimamura.com\/?p=649"},"modified":"2022-12-11T21:38:29","modified_gmt":"2022-12-12T00:38:29","slug":"kind-beauty-care","status":"publish","type":"post","link":"https:\/\/liviashimamura.com\/en\/kind-beauty-care\/","title":{"rendered":"KIND beauty & care"},"content":{"rendered":"
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O projeto da Kind foi muito especial, pois tive a oportunidade de participar desde a cria\u00e7\u00e3o da identidade visual, embalagens, direcionamento criativo e\u00a0 <\/span>produ\u00e7\u00e3o das imagens.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A marca \u00e9 o resultado de muitas conversas e pesquisas sobre o segmento de cosm\u00e9ticos naturais. O que mais chamou a aten\u00e7\u00e3o foi a hist\u00f3ria contada pela Corina, fundadora da Kind. Essa hist\u00f3ria foi muito importante para a cria\u00e7\u00e3o e conceitua\u00e7\u00e3o da marca. A hist\u00f3ria \u00e9 sobre a tamareira que seu pai plantou e que \u00e9 a representa\u00e7\u00e3o em sua trajet\u00f3ria. \u00c9 um s\u00edmbolo que conceitua o prop\u00f3sito e ess\u00eancia da Kind.\u00a0<\/span><\/p>

\u201cCerta vez um jovem encontrou um senhor de idade plantando t\u00e2maras e logo perguntou: porque o senhor planta t\u00e2maras se o senhor n\u00e3o vai colher? O senhor respondeu: se todos pensassem como voc\u00ea, ningu\u00e9m comeria t\u00e2maras. Cultive, construa e plante a\u00e7\u00f5es que n\u00e3o sejam apenas para voc\u00ea, mas que sirvam para todos. Nossas a\u00e7\u00f5es hoje refletem o futuro… se n\u00e3o \u00e9 tempo de colher, \u00e9 tempo de semear\u201d.\u00a0<\/span><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tamb\u00e9m trouxemos as cores para transmitir a vibra\u00e7\u00e3o e energia da natureza. As nossas conversas sempre foram pautadas para que a Kind transmitisse essa energia positiva, por meio dos cuidados com a pele, e ainda com o compromisso de gerar impactos positivos no mundo e nas pessoas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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https:\/\/youtu.be\/xw70HT_udP0 O projeto da Kind foi muito especial, pois tive a oportunidade de participar desde a cria\u00e7\u00e3o da identidade visual, embalagens, direcionamento criativo e\u00a0 produ\u00e7\u00e3o das imagens. A marca \u00e9 o resultado de muitas conversas e pesquisas sobre o segmento de cosm\u00e9ticos naturais. O que mais chamou a aten\u00e7\u00e3o foi a hist\u00f3ria contada pela Corina, […]<\/p>","protected":false},"author":5,"featured_media":653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,48,39],"tags":[],"class_list":["post-649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-embalagem","category-direcao-criativa","category-identidade-visual"],"_links":{"self":[{"href":"https:\/\/liviashimamura.com\/en\/wp-json\/wp\/v2\/posts\/649"}],"collection":[{"href":"https:\/\/liviashimamura.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liviashimamura.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liviashimamura.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/liviashimamura.com\/en\/wp-json\/wp\/v2\/comments?post=649"}],"version-history":[{"count":5,"href":"https:\/\/liviashimamura.com\/en\/wp-json\/wp\/v2\/posts\/649\/revisions"}],"predecessor-version":[{"id":670,"href":"https:\/\/liviashimamura.com\/en\/wp-json\/wp\/v2\/posts\/649\/revisions\/670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liviashimamura.com\/en\/wp-json\/wp\/v2\/media\/653"}],"wp:attachment":[{"href":"https:\/\/liviashimamura.com\/en\/wp-json\/wp\/v2\/media?parent=649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liviashimamura.com\/en\/wp-json\/wp\/v2\/categories?post=649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liviashimamura.com\/en\/wp-json\/wp\/v2\/tags?post=649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}